Goal: Make requesting reviews from past customers more accessible in the reviews tab
Role: UX/UI Design
High Level Metric: Pros will engage with past customers more and will result in more reviews for the pro
Goal: Allow Service Professionals to update their profile via the app
Role: UI Design
High Level Metric: Service Professional win rate to increase as they optimize their profile
Goal: Add value props of what HomeAdvisor Pro is in order to educate new users who download the app who have yet to on-board into the program
Role: UI Design
High Level Metric: See a lift in Service Professional enrollment
Goal: Future proof to be a more flexible design
Role: UI Design
High Level Metric: Remain the same or more opt in