February 24, 2020

Write a Review Redesign

Goal: Redesign the write a review path in the consumer app with new style-guide

Role: UX/UI Design

High Level Metric: Reduce the number of steps required to complete task to see a lift in service professional reviews

November 19, 2019

Reviews Redesign

Goal: Make requesting reviews from past customers more accessible in the reviews tab

Role: UX/UI Design

High Level Metric: Pros will engage with past customers more and will result in more reviews for the pro

November 8, 2019

Introduction to Design

After a long day of 7th grade, my friend Marvin and I walk over to my house to do our usual evening routine of eating, jumping on the trampoline, and exploring the internet. We're jumping on the trampoline and I ask Marvin with little to no breath "Do you know how people customize their profiles on Myspace?" He stops jumping "I know how to make a background for your profile on photoshop." With a very confused look, I ask "What's Photoshop?"

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October 23, 2019


Goal: Allow Service Professionals to update their profile via the app

Role: UI Design

High Level Metric: Service Professional win rate to increase as they optimize their profile

October 14, 2019


As my excitement heightens the closer the NBA season approaches, I question why the sport of basketball has become such an important part of my life.

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October 8, 2019


I am coming up on my first year at HomeAdvisor this month and I've been reflecting a lot on the experiences I've had. The current role that I am in holds a lot of emotional value to me as I've worked really hard to get here. I've worked countless amounts of job that meant nothing but a paycheck, I've worked for little to no money on freelance opportunities, and I went back to school to learn the principles behind UX Design.

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October 7, 2019

Opportunity Leads

Goal: Future proof to be a more flexible design

Role: UI Design

High Level Metric: Remain the same or more opt in

October 3, 2019

Geo Tracking

Goal: Allow users to track their service professionals

Role: UX/UI Design

High Level Metric: Drive 50% of users to be app users

October 2, 2019


I think this is now the 4th blog I have started since being introduced to this concept of blogging. I salute everyone who consistently does it! Like with every other habit I'm developing, I hope this one sticks. I would like to approach this one a little differently than what I've done before.

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© 2021 Alfredo Contreras

© 2020 Alfredo Contreras